Where's the biggest leakage in your sales pipeline?
Brand visibility > web traffic > banner clicks > form submissions > enquiries > purchases > renewals... ?
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How well do you know your customers?
Where do they research purchases? What is their preferred communication channel? Who are their biggest influencers?What are their biggest friction points?
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Do you know how your marketing campaigns are performing?
What is your conversion rate and ROI on every campaign and marketing initiative. |
