Google Analytics (GA) is a website statistics software suite that helps with the tracking and reporting of your online audience.
Types of metrics you can measure with Google Analytics
Website traffic. At the basic level, you can track website statistics such as visitors, repeat visitors, referral traffic, time on-site. But this is only the tip of the iceberg...
Events are user interactions with content that can be tracked independently from a web page or a screen load. Types of events you can track include; downloads, ad clicks, gadgets, animation clips, active embedded elements, and video plays.
Goals represent a completed activity, called a conversion, that contributes to the success of your campaign. Examples of goals include making a purchase (ecommerce), completing an online game interaction, and submitting contact information (for lead generation sites).
Content Experiments allow you to test which version of a landing page results in the greatest conversion rate (completed goals) or metric value assigned to Events.
Goal Flow and Funnel reports. You can specify the path you expect traffic to take. This path is called a funnel. When you specify steps in a funnel, Analytics can record where users enter and exit the path on the way towards your goal to gain better insight to how to improve conversions.
Challenges with Google Analytics
Although Google Analytics is well known amongst marketers, and advertised as easy to setup, a lot of businesses still don’t get it right. Online traffic is a critical part of your customer journey so make sure your Analytics is configured to capture this data, and that the data can be extracted and used correctly.
Bad Data Leads To Bad Decisions
- Incorrectly setup analytics can mean you’re not tracking all online traffic and engagement metrics. For example, you might not be tagging all your pages, or specific elements within your pages,
- GA reports are becoming increasingly complex to use and understand. Mis-reading data can lead to incorrect conclusions about online behaviour
Hire Google Analytics Certified Professionals
We sort out your analytics tools to deliver reliable information that’s relevant to your business. We’ve implemented everything from straightforward setups, to cracking the hard problems in tracking, integration and analysis.
What we can assist with;
- Analytics health check (audit)
- Configuration of account structures, and views
- Tagging and tag management
- Ecommerce & campaign tracking
- Custom tracking – events, User ID, dimensions
- Google Analytics Integrations – CRM, split test, ecommerce
- Automated reporting - save time and errors with your periodic management reports
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Contact us today for an obligation free consultation about your Analytics needs.
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